Top 15 B2B Marketing Charts of H1 2018
Want to get up to speed with the latest trends in B2B marketing? Check out the most popular charts with our B2B audience so far this year, with data covering topics ranging from buyers’ expectations...
View ArticleMost Gen Z Shoppers Say They Often Discover Products on Social Media
Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and new survey results from ViSenze indicate that doing so should include a healthy level of importance attached to...
View ArticleBrands: Avoid These Email Pitfalls
Email continues to be consumers’ preferred form of brand communication. But that doesn’t mean it’s not without its faults! In a recent study, Adobe breaks down some of the most frustrating aspects of...
View ArticlePeople Don’t Like the Idea of Being Linked to Marketing Segments
Personalization is all the rage these days – with a primary goal being to enable 1-to-1 communication. A new survey from Selligent Marketing Cloud gives one reason why marketers – who are yet to move...
View ArticleDigital Advertisers Hope to Better Dynamically Segment Audiences
The vast majority (91%) of advertisers agree to some extent that they put the customer first in all their marketing efforts, according to a survey [download page] conducted by Econsultancy for...
View ArticleHalf of Consumers Expect Technology to Allow Companies to Customize Their...
CMOs now own the customer experience, and it seems as though they’ll be dealing with increased customer expectations around customized experiences in the years to come. In a new report, WE...
View ArticleRetailers, Polish Up Those Subject Lines
Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing [download page]. However,...
View ArticleThe Pros and Cons of E-Commerce, According to B2B Decision-Makers
One in every 5 decision-makers at B2B companies across the world is getting a majority of sales from e-commerce, according to a survey from PROS [download page]. But fast-forward 5 years and triple...
View ArticleBiggest Barrier to Personalizing Content and Digital Ad Creative? Time.
More than half of marketers (59%), advertisers (52%) and brand creatives (53%) agree that they find it difficult to personalize content at scale. And while agency creatives are a little more confident,...
View ArticleB2B Purchase Decision-Makers Say The Brand Matters
B2B marketers are having trouble getting prospects to engage, according to recent research. So what helps influence decision-makers to make an initial engagement with a vendor? As it turns out, a...
View ArticleImproving Measurability is Proving Difficult for Digital Marketers
Marketers can tend to feel that they have an easier time measuring ROI for digital than offline channels. After all, measurability is one of the key attractions of digital marketing. Yet that doesn’t...
View ArticleHow Sophisticated Are Digital Content Strategies and Efforts?
Content and digital marketers have buy-in for their efforts, that much can be said. Fully 86% either agree (50%) or somewhat agree (36%) that executive leadership fully supports and invests in using...
View ArticleHere Are Some Characteristics of Top-Performing B2B Content Marketers
Some 27% of B2B content marketers in North America rate their organization’s overall level of content marketing success as “extremely” (4%) or “very” (23%) successful, while 22% rate it as “minimally”...
View ArticleCompanies Struggle to Understand the External Costs for Marketing Technology
Marketers are prolific adopters of technology, but it appears that the companies they work for do not understand the external costs of connecting it all. This is according to findings from a new study...
View ArticleB2B Marketers Increasingly Integrate Traditional Demand Gen and ABM Processes
B2B marketers continue to largely prioritize traditional demand generation over account-based marketing (ABM) efforts, although the trend seems to be towards greater integration of the two, according...
View ArticlePersonalization Grows More Common; 8 in 10 Report Uplift From Their Efforts
Some 71% of organizations – primarily based in the UK and Europe – undertake some form of personalization in their marketing activity, according to the latest Optimization Report [download page]...
View ArticleMarTech Is Now CMOs’ Biggest Resource Spend, Plus 4 Other Budget Highlights
CMOs in North America and the UK now spend more on marketing technology than on any other resource area, declares Gartner in its latest annual CMO Spend Survey. This year, the more than 600 senior...
View ArticleWhere B2B Marketers Need Help With ABM
Two-thirds of account-based marketers report that their ABM accounts have achieved greater customer success with their solutions than other accounts, and two-thirds likewise say that their ABM accounts...
View ArticleUS Firms’ Data Spend to Grow by 17.5% This Year
By the time 2018 ends, US firms will have spent more than $19 billion on third-party audience data and data activation solutions supporting their advertising, marketing, media sales and associated...
View ArticleHow Can AI Deepen Customer Relationships and Drive Business Outcomes?
Artificial intelligence (AI) isn’t yet a core component of marketing strategies, but for about 1 in 8 marketers AI technologies have become critical to carrying out marketing strategies. That’s...
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