Clik here to view.
Here Are the Virtual Shopping Concepts That Most Interest Early Adopters
Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in...
View ArticleClik here to view.
Analysis Suggests Shorter, Personalized Email Subject Lines Performed Best in Q2
There’s a lot of debate about the impact (or lack thereof) of subject line length in email marketing. The most important determinant of an email open may in fact be the sender, and research has also...
View ArticleClik here to view.
Which Digital Channels Do B2B Buyers Use to Engage With Vendors?
There’s somewhat of a gap between expectations and reality when it comes to the B2B customer experience, according to a Marketo study [download page], with vendors less likely to provide a consistent...
View ArticleClik here to view.
People Want Emails to Sell With Information
If there’s one thing that people would like to change about the emails they get from brands, it’s to make them less about promotion and more about providing information. That’s according to a new study...
View ArticleClik here to view.
Personalization’s Considered the Most Effective Email Tactic
Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists, details a new report [download page] from Ascend2 and its Research Partners. And when it...
View ArticleClik here to view.
Two-Thirds of B2B Marketers Are Testing Content Personalization
Some 68% of B2B marketers are testing out personalization of content or offers, according to a Chief Marketer survey [download page], perhaps in an effort to counter challenges with engagement. The...
View ArticleClik here to view.
Research Suggests Sticking to 1 or 2 Conversion Rate Optimization Methods...
Most company marketers around the world continue to be believe that conversion rate optimization is either crucial (50%) or important (38%) to their overall digital marketing strategy, according to the...
View ArticleClik here to view.
Bank Customers Generally On Board With Marketing Communications, Would Prefer...
Banks aren’t turning off their customers with their communications, though more personalized information would be welcome, according to a study from Segmint [pdf]. Asked which of 5 organizations...
View ArticleClik here to view.
Personalization Continues to Provide Uplift in Conversion Rates for Online...
In-house marketers continue to see the most bang for their personalization buck in the area of search engine marketing, but those implementing personalization in offline channels are reporting more...
View ArticleClik here to view.
How Enterprise Organizations Are Enhancing Data-Driven Marketing
Companies at the highest levels of digital maturity – numbering about 1 in 4 enterprise organizations across North America and Europe – rely on data “as a foundation for all of their digital efforts,”...
View ArticleClik here to view.
What Makes For A Great E-Commerce Experience?
When it comes to a great online experience, shoppers primarily have two things in mind: speed; and ease. That’s according to a new study from Cloud IQ and is backed up by other research into consumers’...
View ArticleClik here to view.
Targeted Interactive Content A Key ABM Offering
B2B marketers are still in the early stages of rolling out their account-based marketing (ABM) strategies and continue to prioritize traditional demand generation efforts over ABM, per research from...
View ArticleConsumers Favor Personalized Support Over Tailored Ads, Purchase Journeys
Marketers tout personalization for its effect on conversion rates and email engagement, among others. But how do people feel about personalized experiences? As it turns out, when it comes to retail...
View ArticleHoliday 2017 Data Hub (Updated): Cyber Week Recap
With Thanksgiving weekend and Cyber Monday behind us, shopping results are coming out from several sources. Although the precise figures differ from one source to the next, it appears that once again...
View ArticleMarketers’ Top Personalization Challenge? Data Quality.
While personalization continues to provide an uplift to conversion rates across online and offline channels, marketers have broader strategic goals in mind for personalization, according to a Monetate...
View ArticleUS Firms Spend More on 3rd Party Audience Data Activation Than on the Data...
By the time this year draws to a close, US firms will have spent more than $20 billion on third-party audience data and data activation solutions supporting their advertising, marketing, media sales...
View ArticleThese Emotions Are Said to Have the Greatest Influence on Brand Loyalty
Emotions are greater drivers of brand loyalty than rational factors such as price competitiveness or brand values including social responsibility, new research from Capgemini [pdf] has found. But while...
View ArticleFew B2B Marketers Report Using More Sophisticated MarTech Features
B2B marketers are prioritizing data-driven marketing, but are not yet making full use of the tools available to them, according to results from a recent Dun & Bradstreet (DnB) study [download...
View ArticleSmart Speaker Owners Open to Discounts, Personalized Info From Brands
More than one-quarter of Alexa owners have asked their device about deals, recent research has revealed. Now, new data from Google and Peerless Insights indicates that Smart Speaker owners are most...
View ArticleTop ABM Priorities Are Also Top Challenges
Marketers’ top priorities for an account-based marketing (ABM) strategy this year also figure among their biggest challenges, according to new research from Ascend2 [download page]. The survey –...
View Article
